Insights now powered by AI ✨

Affordable & always-on brand tracking

Scout makes it easy to track brand awareness & performance, measure marketing ROI and stay ahead of the competition.

Discover what the market thinks about your brand​


Consumer Opinions




Key Markets


More Affordable

Brand tracking, made simple

Make data-driven decisions with insights on how well your brand awareness is performing against competitors in your category.

Scout brand awareness
Brand tracking demographics
Brand tracking purchase drivers
Brand tracking timeline

Why choose Scout?

We help brands make better marketing decisions

Simple dashboards

Easy to understand data & performance charts

Always-on data

No more waiting weeks for agency reports

10x cheaper

Enterprise brand tracking for a fraction of the cost

AI powered

Generate additional insights with AI

How Scout works

We collect information about your brand and your main competitors, then
update your dashboard each month with fresh brand performance data.

Step 1. Brand profile 👩🏼‍💻

Setup your brand and
5 competitor profile​s

Start by telling us about your brand, your category and the competitors you’d like to track each month.

Brand tracking profile
Brand tracking survey
Step 2. Collect data 🇿🇦

We survey consumers and collect insights

Each week we survey a representative sample of hundreds of consumers across South Africa based on population quotas.

Step 3. Track your brand 🚀

Monitor changes in brand performance

Your always-on brand dashboards will continuously update with fresh brand awareness tracking data.

Brand performance tracker
Beautiful dashboards👩🏻‍💻

Real-time KPI's to track your brand performance

Brand Awareness

Understand your market

Brand Preference

First choice in your category

Brand Consideration

Number of potential customers

Brand Attributes

How your brand is perceived

Brand Usage

Who has purchased your brand

Brand Buzz

Ad awareness and NPS

Frequently asked questions

If you have more questions about brand awarness, ask us here.

Why measure brand awareness & performance?

Understanding your brand awareness & performance is essential to measuring the success of your marketing efforts and share of your target market category.

How do you collect brand awareness data?

Each day Scout asks thousands of consumers globally about brands they know & products they use to measure everything from awareness to loyalty.

What do I get with a Scout subscription?

With a base subscription, you’ll receive access to your own dashboard that provides access to your brand performance data. You will be able to filter and compare metrics against different date ranges, demographics and competitiors.

How long does it take to get brand awareness data?

Your first month will populate within 1-2 weeks and after 6 months, you will be able to compare data to past quarters.

What markets do you collect data from?

We currently collect data from the following countries: United States, Canada, United Kingdom, Australia, New Zealand and South Africa.

Start tracking your brand

Get in touch and we’ll show you how the platform works and discuss how we can improve your brand performance.