Insights now powered by AI ✨
Affordable & always-on brand tracking
Scout makes it easy to track brand awareness & performance, measure marketing ROI and stay ahead of the competition.
Discover what the market thinks about your brand
Consumer Opinions
Categories
Key Markets
More Affordable
Why choose Scout?
We help brands make better marketing decisions
How Scout works
We collect information about your brand and your main competitors, then
update your dashboard each month with fresh brand performance data.
Step 1. Brand profile 👩🏼💻
Setup your brand and
5 competitor profiles
Start by telling us about your brand, your category and the competitors you’d like to track each month.
Step 2. Collect data 🇿🇦
We survey consumers and collect insights
Each week we survey a representative sample of hundreds of consumers across South Africa based on population quotas.
Step 3. Track your brand 🚀
Monitor changes in brand performance
Your always-on brand dashboards will continuously update with fresh brand awareness tracking data.
Beautiful dashboards👩🏻💻
Real-time KPI's to track your brand performance
Frequently asked questions
If you have more questions about brand awarness, ask us here.
Understanding your brand awareness & performance is essential to measuring the success of your marketing efforts and share of your target market category.
Each day Scout asks thousands of consumers globally about brands they know & products they use to measure everything from awareness to loyalty.
With a base subscription, you’ll receive access to your own dashboard that provides access to your brand performance data. You will be able to filter and compare metrics against different date ranges, demographics and competitiors.
Your first month will populate within 1-2 weeks and after 6 months, you will be able to compare data to past quarters.
We currently collect data from the following countries: United States, Canada, United Kingdom, Australia, New Zealand and South Africa.
Start tracking your brand
Get in touch and we’ll show you how the platform works and discuss how we can improve your brand performance.